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Introduction
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| Innovative believes in offering only the very best to consumers, and keeps itself at pace with the dynamic world. The philosophy of the company is to offer consumers greater choice of exclusive and quality confectionary products. In doing so, the company has evolved its own marketing style to establish a more effective relationship with consumers. |
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History
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In 1990 a small company was formed by Sheikh Munir Hussain. The intent was to spread joy and cheer to childrenand adults alike, all over the country with sweets and candies. The company knew that it wouldn’t be an easy task, but decided to take the brave step. A small factory was set up in the Industrial Area of Kot Lakhpat with initial capital of 5 Million on a land of 2.5 canals. Within a short span of time the company rapidly grew and enhanced its plant and manufacturing equipment and shifted temporarily to a land of 10 canals at 23 KM, Sheikhupura Road, Lahore. Currently the company is spread over 65,000 square feet with a Total Area of Plant and Factory of more than 67 Canals.The imported plant and equipment are purchased form World’s Best Biscuits Manufacturing Company – United Biscuits (UK) and the Oven Baking Unit is manufactured by Vicar Spooner (UK) the world’s best biscuit machinery manufacturer. The company at present has the capacity to produce approximately 1.5 Tons biscuits per hour. |
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Vision
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| “To become a new confectionary leader meeting the expectations of the consumers not locally but also globally.” |
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Mission Statement
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“To provide our consumers better food, a greater variety of tastes and healthier pleasure at affordable prices and spread the taste of happiness wherever we can reach.”
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Our Aim
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We will evolve into the leading global confectionary leader and provider of affordable, healthier and delicious food items. We will consistently exceed our customers’ diverse expectations and taste by leveraging and enhancing our:
- Research and development
- Quality controls systems and procedures
- Spirit of innovation
- Motivated, skilled, and enthusiastic people
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Our Values
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| We pursue our mission, vision, and consumer promise of personal service with a passion for: |
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Integrity
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| Building trust with consumers, communities and suppliers by fulfilling promises of quality and quantity, complying with regulations and laws, and honoring rules of engagement. |
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Personal Ownership
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| Taking personal responsibility for the outcome by anticipating needs, being resourceful and following through until the goal is accomplished. |
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Teamwork
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| Working across organizational and cultural boundaries to achieve extraordinary performance and deliver to consumers |
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Excellence
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| Building a culture based on excellence in thought and in execution to better serve consumers. |
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Our Commitment
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We critically examine and continuously review all aspects of operations, from procurement to distribution of finished products, identify any shortcomings or space for cost - effective improvement and will undertake appropriate quality – enhancement measure.
We extensively use both Market Research to identify and anticipate changes in consumer tastes and preferences and Technical Research and Development to retain our leading edge in product and process development.
We undertake continuous appraisal, feedback and training of our personnel at every level to ensure optimum levels of productivity, creativity and job satisfaction.
The Management as well as every member of the organization at every level shares and fully affirms the Company's mission. |
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